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“I remember seeing the video in cinema,” said Andrew Keller, CEO of CP&B and judge for the 21st century campaigns. So then, we thought, let’s put it in theaters, and when we did, we got reports back that people were applauding in theaters.”. Online Video Gets So Much Social-Media Traction It Becomes Chain's First National TV Ad, The top 5 most creative brand ideas you need to know about right now. But in the end he changes his values and chooses to grow animals in better conditions. Bureau challenged Chipotle to prove specific claims, which Mr. Para continuar con la publicación del comentario, por favor selecciona un avatar temporal: Algo ha ido mal, por favor vuelve a intentarlo. You must be a registered user to use the IMDb rating plugin. View production, box office, & company info "The Mandalorian" — Watch the Season 2 Trailer. Tanto nosotros como nuestros socios recogemos datos y usamos cookies para personalizar la publicidad y calcular analíticas, personalizar el contenido y analizar el tráfico de usuarios. Chipotle turned to the Creative Artists Agency, the Hollywood talent group, to find a director. Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage. the things we learned is to be very truthful and accurate in the Haz clic aquí para reproducir la animación. The proceeds from the downloads are to go to the Chipotle Cultivate Foundation. The chain went on to create other long-form videos, including “Scarecrow,” also created by CAA and was accompanied by an interactive game. Want to share IMDb's rating on your own site? As such, the chain isn't going to jump into a huge media buy “Scarecrow,” which was produced by Moonbot Studios, earlier this year led CAA to win a PR Grand Prix at Cannes. Mr. Crumpacker said that with "Back to the The two-minute ad will be shown on Sunday’s Grammy Awards telecast, and viewers will be urged to download, via iTunes, the song that accompanies it — a Willie Nelson rendition of “The Scientist” by Coldplay. “Back To The Start” centers on a misguided farmer who 2min | Animation, Short. Maybe not, but it was the chain’s first national TV spot, and it made a massive splash. Ad Age Members were also asked to weigh in on their picks, and you can see the results of that poll here. The film flows to the right in terms of space but also in terms of time and we see a farm turn into a factory and then back again. “This film captures a company’s beliefs and ideals in a truthful, inspirational and hauntingly beautiful way. “And we wanted to make the message interesting and entertaining,” he added.

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